LeElla Cross is the Founder and CEO of Be Still 4610, a Christian boutique and creative community rooted in Psalm 46:10 — “Be still, and know that I am God.”

What began as a simple vision has grown into a faith-centered marketplace, ministry hub, and creative movement designed to help all people live intentionally and encounter God in everyday life.

Her vision extends beyond retail. Through BranchOut and other initiatives, she is committed to serving the unhoused, empowering women, and creating spaces where faith moves beyond words into action.

Be Still 4610 Vision

Be Still 4610 is more than a boutique.

It's a gathering place.

A space where women are reminded that stillness is strength, obedience is powerful, and God uses ordinary lives for extraordinary purposes.

Through partnerships, vendor collaborations, outreach, publishing, and speaking, LeElla is building a blueprint for Kingdom commerce - where business and ministry are not separate but unified.

LeElla is also a Christian author and speaker whose messages are centered

• Seeing God in the ordinary

• Walking through pressure with grace

• The power of daily obedience

• Divine alignment and purpose.